Whitening | BriteSmile in the News...
"Celebrities far and wide
are dreaming of the 2002 Academy Awards on March 24…then
the moment they’ve all been waiting for: picking up this
year’s Oscar Basket. Given to presenters and performers
following their stage appearances each basket will be
stuffed with $20,000—that’s right, $20,000—worth of
sumptuous goodies, including…a teeth whitening session
at BriteSmile ($600)."
- People Magazine, March 25, 2002
"This is a very generous
way for the Academy to thank the presenters and
performers. In the last few years, it was the A-list of
luxury companies... [including] BriteSmile, teeth
whitening... a $600 value. So coffee, drinking and red
wine can be wiped away."
- The Today Show guest Robert Verdi with
Katie Couric, March 18, 2002
"Among the most popular
[teeth whitening options] is the BriteSmile system,
which was developed by John Warner, a former NASA
scientist, and is administered by about 3,000
independent dentists nationwide and in 14 company-owned
centers in 12 cities..."
- New York Times, July 8, 2001
"At BriteSmile, a
national chain that uses plasma-light technology to
whiten teeth nine-plus shades in about an hour, patients
can view a movie during their treatments…now that’s
- Rosie Magazine, May 2001
"Whiter teeth can be
yours with…BriteSmile Professional Teeth Whitening Spas.
The gums and mouth are protected, then a hydrogen
peroxide whitening gel is applied to the teeth. It’s
activated with a gas-plasma light. Unlike other light
sources, this one activates the gel so that all the
teeth are whitened at once."
- Real Simple Magazine, April 2001
"With dental day spas
cropping up around the country, visiting the dentist is
quickly becoming the beauty indulgence du jour. At BriteSmile, a
lunchtime power bleach, which lightens teeth up to ten
shades, takes just an hour."
- In Style Magazine, March 2001
"Nobody is turned on by a
grungy grin, which is why BriteSmile tooth whitening
spas are opening nationwide. During the procedure, which
takes about an hour, a dentist paints your teeth with a
bleaching gel, then exposes them to a gas plasma light
while you snooze or watch TV. There’s no pain and lots
- Good Morning America Host Charles
Gibson, February 2001
"The dentist coats the
teeth with a gel containing whitening chemicals that are
activated by a painless blue plasma light aimed at the
teeth for sixty minutes. My teeth definitely got a few
shades whiter in a natural-looking way."
- Glamour, February 2001
"Always looking to get my
teeth whiter, I knew I had to check out BriteSmile, a
hi-tech teeth whitening procedure. I walked into the
shiny new center and was escorted to a chair. A dentist
inspected my mouth…A technician then applied a
protective gel to my gums and a whitening gel (which
contains fifteen-percent hydrogen peroxide) to my teeth.
The BriteSmile light was then directed at my teeth. No
effort on my part, I sat there watching TV for an hour.
Afterward, there they were – my very white teeth! For me
it was worth it."
- Marie Claire, January 2001
professional teeth whitening spa, first opened last year
in California. Here’s how it works: patients are first
examined by a dentist. Then they relax in a dentist’s
chair with gel on their teeth. For an hour, the
BriteSmile 2000 light activates the hydrogen peroxide
gel, bleaching the teeth."
- Newsweek, December 2000
"If you want quicker
results than the at-home kits offer – and can afford a
pricier fix – there’s "power" or laser bleaching, which
use a light source or laser, respectively, to activate a
bleaching solution on teeth…look for BriteSmile, a
company with eleven freestanding whitening centers and
five more debuting later this year. Their light-assisted
plasma bleaching procedure, developed by a former NASA
scientist, takes little more than an hour and offers the
safety of a dentist’s office with the comforts of a
- Self Magazine, February 2000
whites into gleaming choppers is usually costly (veneers
can run as high as $10,000) or cumbersome (ever tried to
talk on the phone with a mouthful of bleaching gel?).
Now BriteSmile, a national chain of tooth-whitening
salons – with locations in Atlanta, Beverly Hills,
Boston, and, soon, in Manhattan – has brought day-spa
ease and affordability to cosmetic dentistry."
- Allure, March 2000
"Now, in the time it
takes to watch a Melrose Place rerun, inspect the
cast’s blue-white teeth and realize "Hey, my teeth
should be whiter!" they could be. The combination of gas
plasma light treatment and a hydrogen peroxide gel
lightens choppers about nine shades."
- Vogue, September 1999
Call today to reserve your complimentary
consultation with Dr Vitalie or visit our
section to fill out an online appointment request form.